Shopping platform AliExpress launch campaign to encourage Lausanne 2020 fan engagement. Shopping platform AliExpress.Official launch new campaign at Lausanne 2020. Winter Youth Olympic Games 2020 to encourage more social engagement.
Online retail marketplace AliExpress has today launched a two-week campaign to promote winter sports and encourage fan engagement around the Lausanne 2020 Winter Youth Olympics.
The Chinese-based company, an arm of Alibaba Group, a member of the Olympic Partner (TOP) worldwide sponsorship programme, has also set up a dedicated Lausanne 2020 site.
“As Alibaba celebrates the three-year anniversary of our partnership with the International Olympic Committee (IOC), we continue to leverage the entire Alibaba ecosystem to help transform the Games for the digital era,” said Chris Tung, Alibaba’s chief marketing officer.
Timo Lumme, managing director of television and marketing services, said he was “very pleased that Alibaba is engaging with our Youth Olympic fans through a dedicated AliExpress platform”.
Alibaba joined the TOP programme in 2017 as official cloud services and e-commerce platform services partner through to 2028, which includes the next three Summer Olympics and Paralympics, starting with Tokyo 2020.
“As Alibaba celebrates the three-year anniversary of our partnership with the IOC, we continue to leverage the entire Alibaba ecosystem to help transform the Games for the digital era,” said Chris Tung, chief marketing officer of Alibaba Group. “As a key part of Alibaba Group’s globalization strategy, AliExpress will broaden the reach of our worldwide partnership with the IOC to delight fans around the world.”
General Manager of AliExpress Wang Mingqiang said 2020 is an important year not just for host cities like Lausanne and Tokyo but also for AliExpress as it celebrates its tenth anniversary. “We look forward to working with the IOC to promote the Olympic spirit and bring active lifestyles to hundreds of millions of consumers and fans on our platform,” said Wang.
— Olympics (@Olympics) January 9, 2020
SOURCE AliExpress, alizila.