In accordance with reports from Saudi media outlets, renowned Saudi football stars Salem al-Dawsari and Feras Al Brikan have formally inked a deal with AliExpress representatives in the Middle East. Salem Al-Dawsari, the 2022 Asia’s Footballer of the Year, and emerging football talent Feras Al Brikan, with a substantial following of 2.4 million on social media, are exceptionally popular figures in the Middle East, particularly in Saudi Arabia. AliExpress has appointed Salem and Feras as brand ambassadors to spearhead its marketing initiatives in the Middle East, aiming to establish itself as the premier choice for online shopping in the region. Salem expressed his enthusiasm for the partnership, declaring, “I am delighted to join the AliExpress family as their ambassador! 🌟 Just as I strive to deliver excellence on the field, AliExpress provides you with the finest deals and discounts. Get ready to explore exclusive, unmissable offers! ⚽✨”.
AliExpress seeks to become the preferred online shopping destination for Middle Eastern consumers by offering a diverse product range and exceptional service. With Al-Dawsari’s and Al Brikan’s presence, the company aims to further strengthen its appeal in the region.
Here are the key highlights of the partnership:
- Brand ambassadors: Al-Dawsari and Al Brikan will represent AliExpress in their marketing efforts across the Middle East, leveraging their immense popularity to connect with customers.
- Ramadan promotions: AliExpress will launch a series of special promotions during Ramadan, featuring unbeatable discounts, fast delivery, and attractive offers across millions of products.
- Exclusive Ramadan deals: These promotions include subsidies on popular items, competitive pricing, free shipping, free returns, and local Arabic customer service.
- Order discounts: All orders above $25 will receive a $4 discount, with a maximum saving of $16.
- Promotional code: A special code will be released to incentivize further purchases.
- Signed jersey giveaway: Saudi consumers spending over US$200 on the event page stand a chance to win a signed jersey from either player, with 30 jerseys available each day.
AliExpress is committed to providing a seamless and enjoyable shopping experience for GCC customers during Ramadan. This includes offering a wide product selection, fast delivery times (as fast as 10 working days in the UAE), and comprehensive post-sales support.
By collaborating with renowned athletes and offering exclusive Ramadan deals, AliExpress aims to significantly increase its engagement and user base in the region. This strategic move positions them as a leading online shopping destination for the upcoming festive season and beyond.
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