Temu Stops Direct Shipping from China to the US Amid Tariff Pressures
Chinese online retailer Temu has reportedly shifted its shipping strategy for the United States market in response to recent trade policies. The company is no longer directly shipping products from China to American consumers, according to reports.
This change comes as the Trump administration has taken steps to modify the “de minimis” rule, which previously allowed goods valued at $800 or less to enter the US without tariffs. Additionally, tariffs on goods from China remain significantly increased, impacting Chinese companies like Shein and AliExpress, as well as US giants like Amazon, forcing them to reconsider their operations and potentially raise prices.
CNBC previously reported that Temu was also affected, with American consumers seeing “import fees” of 130% to 150% added to their bills. However, the company has now indicated a change in approach. Instead of direct shipments from China, Temu’s listings now primarily show products available from its US warehouses, while items shipping from China are listed as out of stock.
Bloomberg reported in February of this year that Temu had begun restructuring its Chinese supply chain, requiring supplier factories to ship products in bulk to US warehouses. It remains uncertain whether products will be restocked once these warehouse supplies are depleted or if new products will be subject to the increased tariffs on Chinese goods. Furthermore, reports indicate that Temu had already started raising its prices last week. This strategic shift suggests a significant adjustment by Temu to navigate the complexities of the US trade landscape.
