Addis Ababa, Ethiopia – Ethiopian Airlines, Africa’s largest airline, has joined forces with AliExpress, a global online retail platform, to revolutionize e-commerce in Ethiopia. The strategic partnership will leverage Ethiopian Airlines’ logistics infrastructure to streamline the distribution of AliExpress products, providing a significant boost to businesses seeking to expand their reach internationally.
On August 22, 2024, AliExpress officially launched its services in Ethiopia at a grand event held at the Skylight Hotel. Senior executives from both companies attended the launch, marking a milestone in Ethiopia’s digital commerce landscape.
This collaboration is expected to be a game-changer for Ethiopia’s e-commerce industry. By enabling greater market access for local businesses, the partnership will foster a more competitive global presence. The move comes at a pivotal time as the Ministry of Innovation & Technology (MINT) prepares to introduce a comprehensive national e-commerce strategy.
The Ministry’s five-year strategy aims to enhance the e-commerce sector by making it more accessible to both domestic and international markets. By boosting foreign exchange revenues and creating a robust regulatory environment, the strategy seeks to position Ethiopia as a digital powerhouse.
The new framework will clarify various e-commerce models, including business-to-business, business-to-consumer, and consumer-to-consumer transactions. This will ensure that all operations are well-regulated and secure, aligning with Ethiopia’s broader economic goals of embracing digital transformation.
The partnership between Ethiopian Airlines and AliExpress is poised to drive significant growth in Ethiopia’s e-commerce space, positioning the country as a key player in the digital economy and facilitating broader access to international markets.
AliExpress Set to Transform Ethiopia’s E-commerce Landscape
