AliExpress is taking a firm stance against malicious buyers who abuse the platform’s return policies
To better protect sellers and create a fair shopping environment, AliExpress is implementing stronger measures to address unreasonable refunds and returns. These changes aim to reduce fraudulent refund activities that have increasingly impacted sellers’ operations and trust on the platform.
AliExpress initially focused on monitoring seller performance by introducing a return rate metric for products. High return rates previously triggered penalties and signaled to AliExpress potential quality or compliance issues. However, this also highlighted cases where excessive buyer refunds hurt sellers unjustly. To better balance the needs of both sellers and buyers, AliExpress has now made specific adjustments to its return rate evaluation rules, easing penalties for sellers affected by buyer-driven return abuse.
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Enhanced Seller Protection Against Refund Abuse
AliExpress is addressing misuse of the “refund only” policy, which was being exploited by a small number of users for zero-dollar purchases and repeated refunds. The platform has now introduced random checks to identify and intercept frequent refund behavior that appears suspicious. Any users flagged for this kind of abnormal activity will face a rigorous 100% verification process, ensuring that refund requests are valid and fair.
To further protect sellers, AliExpress has launched a dedicated feedback channel allowing sellers to report suspected malicious buyers. If multiple sellers report the same buyer, AliExpress will thoroughly verify the buyer’s activity and, if necessary, assist sellers in recouping losses associated with fraudulent returns.
Optimized After-Sales Policies for Fair Trading
To curb abuse, AliExpress has revised several after-sales policies to prevent excessive return requests and improve seller protections. Key policy updates include:
- Increased Return Threshold: Buyers who exceed five returns per month will now be responsible for return shipping costs on any additional return requests, discouraging excessive, unjustified returns.
- Shortened After-Sales Period for Seasonal Products: For seasonal items, the return protection period has been shortened from 90 days post-purchase to just 15 days after receipt. This adjustment minimizes off-season abuse and helps sellers manage inventory and costs.
- Enhanced Proof Requirements for Quality-Related Returns: To ensure that returns due to quality issues are legitimate, buyers are now required to provide more specific evidence, helping to safeguard sellers from unnecessary financial losses.
With these updated rules, AliExpress is prioritizing a fair and transparent marketplace for both sellers and buyers. By curbing unreasonable refund practices, the platform aims to foster a better environment for sellers and deliver a more secure, reliable shopping experience for all users.
