AliExpress Introduces Customizable Products: A New Era of Personalized Shopping.
*The order personalization feature is not yet available in all countries and for all products.
Simplify Custom Orders: AliExpress Launches Innovative Product Personalization Tool
AliExpress has recently launched a new customization feature, allowing customers to order personalized products like clothing, home decor, and more directly through the platform. This new category offers significant advantages for both buyers and sellers.
The Rise of Custom Orders
Custom orders are gaining popularity worldwide, with the market for personalized products booming. To help sellers capitalize on this growing trend, AliExpress has introduced its custom product manufacturing function, targeting this rapidly expanding market.
With the increasing influence of celebrities and the demand for personalized items among younger consumers, Print on Demand (POD) has become a top choice for online shoppers. Over the past five years, interest in POD has surged by nearly 300%. Etsy, a platform known for handcrafted and customized goods, reports annual sales exceeding $10 billion, highlighting the potential of this market.
AliExpress Draws Inspiration from Etsy
The new AliExpress Customization feature allows consumers to place orders directly through the app, eliminating the need for offline negotiations with sellers. This not only streamlines communication but also ensures a safer and more reliable shopping experience.
Customized gift. Customize your items on demand. Make it, only for you.
Peak Sales Season Ahead
As the second half of the year approaches, AliExpress is gearing up for peak sales seasons, including back-to-school, graduation, Halloween, Singles’ Day 2024 (11.11), Christmas, and New Year’s events in 2024. During these periods, buyers can expect a wide range of custom products across various categories:
- Textiles: Custom apparel, home textiles, decor (flags, banners, canvas paintings), kitchen items (gloves, aprons), pet products (clothing, mats), and more.
- Hardware: Custom jewelry, kitchenware, pet accessories (collars, name tags), and rings.
- Paper/Wood Products: Personalized cards (photos, postcards, greeting cards), stickers, wooden gifts (photo frames, coasters, puzzles).
- Special Materials: Customized items made from leather, ceramics, plastic, acrylic, including 3C accessories (phone cases, Bluetooth headset cases), kitchenware (mugs, tableware), and office supplies.
Example of Personalizing a Wedding Dress
Beyond the standard dress sizes, you have the option to select ‘Custom Size.’ In the window that appears, you can enter your bust, waist, and other essential measurements to make your order uniquely yours.
Wedding dress
Benefits for Buyers – AliExpress Customize Items
- Uniqueness: Stand out from the crowd with a truly personalized product.
- Quality craftsmanship: Enjoy high-quality products made to your exact specifications.
- Convenience: Easily customize products from the comfort of your home.
Q: Can I order custom products on AliExpress? How do I make a custom order?
A: Yes, you can order custom products on AliExpress. Many sellers provide options to personalize items according to your preferences, such as engraving, monograms, custom clothing sizes, color selection, and more. Traditionally, this involved messaging between the buyer and seller before placing an order. However, AliExpress is now introducing automated features at checkout, making the customization process quicker and more convenient for both buyers and sellers, enhancing the overall shopping experience.
The platform plans to promote this feature through site-wide floating windows, push notifications, and advertising banners.
AliExpress is committed to expanding its customization offerings and making the process even easier for buyers. Stay tuned for exciting new customization options and promotions coming soon.
