The flow of goods passing through special Cainiao AliExpress warehouses in Europe has increased by 200%.!
AliExpress Fuels Olympic Shopping Frenzy: Record-Breaking Shipments to Europe
CHOICE DAY August 2024
As the 33rd Summer Olympic Games unfold in Paris, France, AliExpress sellers are seizing the moment with a wide array of Olympic-themed merchandise. From sportswear and shoes to hats and sporting goods, sellers have stocked up in advance, ensuring a steady supply of popular items. Just days ago, thousands of these products were packed and dispatched from Cainiao and AliExpress warehouses in Dongguan, China, and flown to Paris.
Fast delivery of goods from AliExpress during the Olympic Games
Currently, Cainiao’s European warehouse network spans seven countries, including Spain, France, and Germany. These facilities offer comprehensive services such as transportation, distribution, order consolidation, and warehousing. With features like “order in the morning, delivery in the afternoon,” and a stable “Global 5-day delivery” timeframe, they ensure secure and timely deliveries during sales and major events.
A representative from Cainiao International Express European Warehouse noted a significant increase in consumer orders in France, particularly in Paris. The “Olympic economy” has fueled a surge in cross-border e-commerce exports for AliExpress and Cainiao, with shipment volumes in July rising by over 200% compared to May. This uptick is attributed to events like the European Cup and the Olympics.”
Top-selling items on AliExpress include Paris Eiffel Tower keychains, accessories for sports, sports protective gear, and small electric fans. Additionally, Chinese-made lazy sofas have seen a notable increase in sales, providing comfort for overseas consumers enjoying sports events.
AliExpress at World Sports Events
The year 2024, packed with major sports events like the Asian Cup, European Cup, and Olympic Games, has spurred the growth of Chinese cross-border companies, which are expanding their reach and enhancing service quality. Over the past year, Cainiao has improved order fulfillment services in countries like Spain, France, Mexico, Brazil, and the Middle East. For instance, in Spain, Cainiao has expanded its express delivery services to the Balearic and Canary Islands, while in France, the network covers most cities and regions, aided by infrastructure like self-service pick-up points and overseas warehouses.
Ahead of the Paris Olympic Games, Cainiao successfully delivered multiple batches of “China House” support materials to Paris, assisting Chinese athletes competing on the global stage. The China House for the Paris 2024 Olympic Games was officially inaugurated at the Hotel Salomon de Rothschild in Paris.
Where are the AliExpress warehouses in Europe?
